Twitter is considered as the most elegant social media platform and is cherished by all the segments of the society be it businesses or the social media marketers. Twitter accommodates more than 300 million active monthly users with more and more people joining with every passing minute. Getting the best out of Twitter and reaching out for this colossal audience is one of the biggest mission. Twitter has the potential to turn any business profitable or drive exponential traffic to your website or your blog.
Still not sure about the basic idea of Twitter?? Consider reading my earlier post: Basic Idea on How Twitter Works
Active Twitter users are constantly searching for the options to improve the efficiency, engagement and followers. One of the biggest challenge is to win the appreciation of genuine users in 140 characters or less. Gaining engagement, confidence and creating a reputation with your single tweet is what people seek on Twitter. If your quest is getting the best out of Twitter, then you should get your feet wet here on this post.
The first and the most important factor to improve you twitter experience is by gaining engagement. You have to follow high quality and genuine audience that engages with the content you post. You cannot gain such an audience or followers overnight. Although Twitter is crowded but once you find interesting people to follow, your Twitter campaign will emerge as the most valuable and useful online communication tool.
Start by following the people that you already know. The next step is by searching people who tweet about things you are interested in. Interact with other Twitter users by following, responding, Liking or retweeting their tweets. Point to remember here is to respond with your genuine comments on the tweets as this will help you to gain authentic followers.
People appreciate genuine comments and in the very likelihood they too get engaged with your content. That’s the reason why you are on Twitter. A golden rule for new users on Twitter is to respond to everyone and everything. This will help you to build a relationship quickly.
Reshare or Retweet to content of the people you follow or your followers quiet often. You will win confidence and appreciation by sharing useful content. By doing so you will show your genuine liking and how much you value the tweet. While retweeting always @mention the original speaker of the tweet.
When you retweet other users tweet you tend to increase the content engagement further down to your followers and this does have a reciprocal effect. Your tweets will also be retweeted by other users thereby multiplying your visibility.
Twitter list is a feature that allows the user to categorise different type of people you follow. You can segregate different people on the basis of Interest, friends, classmates, family members, colleagues, or whatever you can think of. You can use this list feature to keep a track of people that matter to you according to your likes. This feature will also help you maintain a discreet Twitter stream and also assist in finding other Twitter users to follow.
HASHTAGS and LINKS
If you plan to move ahead of the trajectory of 140 characters then adding LINKS and using HASHTAGS is what your should plan to use more often. Infact for a successful tweet you should make a habit of adding links and hashtags. At times you just cannot squeeze everything into 140 characters, a link comes handy wherein you can direct a user to your complete blog or your website.
Hashtags carry the same importance in Twitter as it does in Instagram. They help gathering relevant audience which further helps in improving engagement. Tweets with Links & hashtags will certainly double your engagement, improve reputation and gain more followers.
Engagement is when people start interacting with your tweets, content or posts. The main purpose of choosing Twitter is all about improving or increasing engagement. The whole importance of getting social on Twitter is defeated if you are unable to engage with your followers or the people you are interested in. People interact with your content by Retweeting, Responding, Favoriting, Mentioning, Direct Messaging or by Clinking your links. Likewise you have to keep a track of all the people who are engaging with your tweets, post or content. Adding more Value to your tweets the more engagement you will create thereby creating more followers and traffic to your blog.
SCHEDULE YOUR TWEETS
Scheduling your tweets is one of the most important things on Twitter. Scheduling your tweets on a specific time and also on the number of times you want your tweets to be published spread across 24 hours. With almost 300 million monthly users on Twitter you can imagine the number of tweets. A daily average of this will come down to around 10 million users with almost 30 million tweets. Imagine your single tweet struggling to make an impact in that colossal noise. Scheduling your tweets is the best option for your tweets to appear more than once on your follower’s timeline.
ORGANISE YOUR FOLLOWERS
As a newbie you were advised to follow as many people as can. Later you were advised to categorise your followers. Now is the time that you should dedicate some time to clean up your list of followers. You will notice that there are some people who are not creating any value to you. So it’s time to UNFOLLOW them. To get the most out of your Twitter campaign you must unfollow people who are inactive, fake, spam and who are not following you back. Do unfollow the people who have not uploaded a profile image, such people are often not genuine.
DECORATE YOUR TWEETS
The upper limit for any tweet on Twitter is limited to 140 Characters. To add more spice and carry more information with your tweets you were advised to use Hashtags and Links. Making a tweet more attractive and appealing you should decorate the tweets by adding images, Gifs and videos. A total of 4 images can be added to a single tweet. The limit of adding a video is restricted to 2 minutes and 20 seconds.
Decorating your tweets with images and videos will definitely attract more eyes than a normal text. We humans are more attracted to images or Videos.
REPOST YOUR PERFORMING TWEETS
Scheduling your tweets was an integral part of creating engagement with your followers, the other point to consider is to repost your performing tweets. The rules are same for your tweets as are for your posts on your blog. All the posts on your blog will not perform equally. Some might do very well and some might just be average.
There are a lot of analytical tools available to analyse your tweets. You should always repost the tweets that have managed to attract more visitors. There is a good chance that this tweet will rope in more visitors than before as more and more people are joining Twitter daily.
IDEOLOGY FOR TWEETING
Twitter does not come with any particular rule or guideline. That’s the reason why we refer to Twitter as the most elegant social media platform. For getting the best out of Twitter you should be aware of some basic features. The ideology of simplicity is the key. Twitter is very simple and easy to use, You should also be the same. Use simple language that can be understood at ease. To make the most of the limit of 140 characters you should keep your tweets simple and straight forward. Using complicated language will drive away the targeted audience.
The second and the most important part to understand is the power of Twitter. Twitter has a deep influence on (SEO) Search Engine Optimisation. The search engines like Google, Bing, Yahoo and Twitter’s own search engine can index your tweets within seconds. You should use Twitter with utter care as anything you tweet that is going to stay on the internet for years. The search engines will store your tweets and sometimes your tweets are forever. Your tweets are indexed by the search engines the moment your hit the update button of your tweet. If you have something private to share with someone use DM or direct messaging.
A simple advice here is do not tweet anything on Twitter that you wouldn’t want your friends, your boss, or your family to stumble across later on the Internet while searching for something else.
Twitter is a public social media platform, use it with caution as Search engines tend to index and store all your tweets that can be searched or linked to by anyone on the web.